AI Enters Scenic Areas: Digital Technology Accelerates Integration into Cultural Tourism
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Growing AI applications in cultural tourism cover immersive experiences, smart services, and regulation, offering reference digital pathways for scenic area operations, visitor experience, and industry governance.
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- China Tourism NewsAI Enters Scenic Areas: Digital Technology Accelerates Integration into Cultural Tourism
The 2026 China International Fair for Trade in Services showcased the latest smart tourism achievements, with AI accelerating integration into cultural tourism. Yili Grassland Dairy Culture Tourism Scenic Area uses digital cows, XR panoramic roaming, and AR interaction for immersive industrial tourism, receiving over 940,000 visitors this year as of August, with average family stay extended to 4.5 hours. Dalian Xiongdong Street's AI bionic giant bear 'Beibei' attracted about 1.73 million visitors in the past year. Shanghai's 'Huxiaoyou' city life agent has served over 20 million users. Fujian Piaofutong's multimodal AI companion service has served 3.5 million tourists, with an active usage…