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U.S. Hotel and Lodging 2026: Slow Growth, Stable Split, AI Waiting

1reports1reporting sources2026-06-30Update

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U.S. hotel market growth is slowing, channel competition intensifies, and AI may reshape distribution, important for hotel operators and investors.

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6月30日
  1. PhocusWire All News
    U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door

    Phocuswright report shows U.S. hotel room revenue rose 1% to $207.9 billion in 2025, ADR up just 1%, occupancy fell to 62.3%, first decline since 2020. 2026 projected revenue growth of 3% to $214.7 billion. International arrivals lag and geopolitical tensions are drags, but luxury and corporate travel rebound provide support. OTA and direct channels split stable at 52%/48%, with OTAs expected to grow faster in 2026-2027. AI is a marketing tool today, potentially a distribution channel tomorrow.