MCR CEO says will ban AI agents from booking its hotels
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On November 12, 2026, MCR Hotels Chairman and CEO Tyler Morse said at the Skift Commerce Summit in New York that he wants to ban personal AI agents from booking rooms at its hotels. The reason he gave is that such software is hard to persuade to make impulse purchases, rather than privacy or regulatory issues, and he said all parties will ban agents out of their own interests. On the same day, United Airlines announced a ban on AI bots, citing data privacy and regulatory risk. Currently this statement remains at the level of a CEO's public remarks; the report does not mention a specific implementation time or enforcement method.
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- Skift FeedMCR Hotels CEO Tyler Morse says AI agents should be banned from booking his hotels
MCR Hotels Chairman and CEO Tyler Morse said at the Skift Commerce Summit in New York that he wants to ban personal AI agents from booking rooms at his hotels, citing the difficulty of persuading such software to make impulse purchases rather than privacy or regulatory concerns. He said all parties would ban agents out of their own interests. On the same day, United Airlines announced a ban on AI bots, citing data privacy and regulatory risk.
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