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IHG Survey: Nearly Half of Americans Ready for a 'Skillcation'
1reports1reporting sources2026-08-12Update
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The skillcation trend reflects changing travel demands, offering hotels opportunities to develop new products attracting learning-oriented travelers, and relevant for business travelers' leisure extensions.
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8月12日
- IHG NewsroomIHG Survey: Nearly Half of Americans Ready for a 'Skillcation'
A survey by IHG Hotels & Resorts and Talker Research found that 47% of Americans are interested in taking a 'skillcation,' and 68% believe such an experience could be life-changing. Cooking is the most desired skill, and IHG offers over 100 experiences globally, including culinary, arts, nature, and more.