Inspire Signs Venue Naming Rights and Strategic Cooperation Agreement with NAVER
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On October 26, 2026, Inspire Resort and NAVER signed a venue naming rights and strategic cooperation agreement, under which the former Inspire Arena will be renamed Inspire NAVER Arena. The agreement takes effect in December 2026 and is valid for three years. Under the agreement, INSPIRE is responsible for bringing in performances and venue operations, while NAVER exercises brand-building and marketing rights; the two parties also plan to explore new performance-viewing experiences around facial recognition entry verification, smart maps and navigation services. The agreement has not yet taken effect, and no further details of subsequent cooperation have been disclosed.
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- Pinchain TourismInspire Signs Venue Naming Rights and Strategic Cooperation Agreement with NAVER; Arena Renamed Inspire NAVER Arena
Inspire Resort and NAVER signed a venue naming rights and strategic cooperation agreement. The former Inspire Arena will be renamed Inspire NAVER Arena. The agreement takes effect in December 2026 and is valid for three years. INSPIRE is responsible for bringing in performances and venue operations, while NAVER exercises brand-building and marketing rights. The two parties plan to explore new performance-viewing experiences around facial recognition entry verification, smart maps and navigation services.