The 9th CIIE's Cultural Exchange Exhibition Area Reaches a New Record Scale
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The 9th China International Import Expo was held in Shanghai from November 5 to 10, 2026, attracting participation from 162 countries, regions, and international organizations, with 4,142 overseas enterprises exhibiting, and the overall exhibition area exceeding 440,000 square meters for the first time. This year's CIIE cultural exchange exhibition activities set up 60 booths with an exhibition area of over 40,000 square meters, the largest scale in the event's history, attracting exhibitors from 31 provincial-level regions and the Xinjiang Production and Construction Corps in China, as well as 2 overseas friendship provinces and cities. Guizhou's "Village T" brought a display integrating ethnic culture and fashion, with nearly 100,000 ordinary people having participated in the runway shows; Barcelona, Spain made its debut in the Charming Friendship City Zone, and this year marks the 25th anniversary of the establishment of friendly-city relations between Shanghai and Barcelona. The event introduced the "Intangible Cultural Heritage Workshop" exhibition area for the first time, centrally presenting the construction achievements of intangible cultural heritage workshops in Guizhou, Jiangsu, Hunan, Yunnan, and other places. Shanghai simultaneously launched 19 "CIIE Exclusive" premium tourism routes and an AI travel agent, extending the exhibition itinerary into an urban cultural experience. Subsequent reports show that during the CIIE, Shanghai also launched 54 distinctive investment visit and inspection routes, and Bank of China set up 6 centralized "buy and refund immediately" departure tax refund points; InterContinental Hotels Group's Greater China opened hotels reached one thousand, and Marriott International will welcome its 800th opened hotel at the end of the month.
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- China Tourism NewsCultural and Tourism Highlights of the 9th CIIE: IHG, Marriott, Cathay Pacific and Others Discuss Opportunities in the Chinese Market
The 9th China International Import Expo was held in Shanghai from November 5 to 10, with 4,142 overseas enterprises exhibiting, and the exhibition area exceeding 440,000 square meters for the first time. InterContinental Hotels Group has reached 1,000 opened hotels in Greater China, and Marriott International will welcome its 800th opened hotel at the end of the month. During the CIIE, Shanghai launched 54 distinctive investment visit and inspection routes, and Bank of China set up 6 centralized departure tax refund points for "buy and refund immediately."
- China Tourism NewsThe 9th CIIE: Making Good Use of the CIIE Platform to Deepen Cultural and Tourism Exchanges Between China and Other Countries
The 9th China International Import Expo was held in Shanghai from November 5 to 10, attracting the participation of 162 countries, regions and international organizations, with 4,142 overseas enterprises exhibiting, and the overall exhibition area exceeding 440,000 square meters for the first time. This edition's cultural exchange exhibition activities featured 60 booths and an exhibition area of more than 40,000 square meters, the largest scale in the event's history, and introduced an "Intangible Cultural Heritage Workshop" exhibition area for the first time. Shanghai simultaneously launched 19 "CIIE-exclusive" premium tourism routes and an AI travel agent, extending the exhibition itinerary into an urban cultural experience.
- China Tourism NewsThe 9th CIIE Cultural Exchange Exhibition: Guizhou "Village T" and Barcelona's Debut in the Charming Friendship Cities Zone
The 9th CIIE Cultural Exchange Exhibition attracted exhibitors from 31 provinces, autonomous regions and municipalities and the Xinjiang Production and Construction Corps in China, as well as 2 overseas friendship provinces and cities. Guizhou's "Village T" brought a display integrating ethnic culture and fashion, and nearly 100,000 ordinary people have already participated in the runway shows. Barcelona, Spain made its first appearance in the Charming Friendship Cities Zone; this year marks the 25th anniversary of the establishment of friendly-city relations between Shanghai and Barcelona. The Boutique Gala introduced a "Intangible Cultural Heritage Workshop" exhibition area for the first time, presenting in a concentrated way the achievements of intangible cultural heritage workshop construction in Guizhou, Jiangsu, Hunan, Yunnan and other places.
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