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Expedia Group's Unpack '26 Summer Report: Domestic Demand Rises as Travelers Take Measured Approach
1reports1reporting sources2026-05-21Update
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Based on first-party data from Expedia, Hotels.com, and Vrbo, the report offers insights into summer demand, indicating a shift toward domestic and value-driven travel, which may influence hotel and OTA marketing strategies.
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5月21日
- Expedia Group NewsroomExpedia Group's Unpack '26 Summer Report: Domestic Demand Rises as Travelers Take Measured Approach
Expedia Group released the first-ever summer edition of its Unpack '26 report, revealing that domestic travel demand dominates summer vacation planning. Social conversation about domestic vacations increased 77% year-over-year globally, with 63% of U.S. travelers planning a domestic trip. The report highlights trends such as hotel hopping, sports-driven travel, and set-jetting, along with top destinations.