TV Drama Boosts Harbin Tourism as Search Interest Jumps 149%
先了解这件事
Film and TV IP is becoming an effective tool for destinations to drive seasonal traffic and spending; Harbin's "plot consumption chain" offers a replicable marketing and product-design reference for travel businesses.
AI 根据报道生成
报道时间线
沿着报道，了解事件的不同侧面。
- Pinchain TourismTV Drama Boosts Harbin Tourism as Search Interest Jumps 149%
After the TV drama "Early Spring Clear Skies" set a record on Netflix's global charts, search interest in Harbin, its main filming location, rose 149% month-on-month. Yang Nianfu, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, said at a Heilongjiang provincial government press conference that the city aims to convert film-driven traffic into holiday tourism retention. Harbin launched "Early Spring Clear Skies" check-in routes linking filming spots with themed food, scheduled 88 stage performances and 87 public cultural events for the Mid-Autumn and National Day period, and created 10 themes and 30 self-drive routes plus dedicated Mid-Autumn and National Day iti…