Phocuswright releases 2026 mountain and ski travel research
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Phocuswright released the "Mountain & Ski Travel 2026" research, citing Inntopia data, focusing on the impact of snow conditions on U.S. ski travel demand, and dividing winter sports travelers into five categories. The research says that in the 2025-26 ski season, ski resorts in the northeastern United States had an average of 93.4% of terrain open, versus only 62.6% in the West; demand and revenue in the West fell 7.9% and 5.9% respectively, while the East grew 21.1% and 16.2% respectively.
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- PhocusWire All NewsPhocuswright study: Snow conditions shape US ski travel demand and divide winter sports travelers into five categories
Phocuswright's "Mountain & Ski Travel 2026," citing Inntopia data, states that in the 2025-26 snow season, ski areas in the northeastern United States opened an average of 93.4% of terrain, versus only 62.6% in the West; western demand and revenue fell 7.9% and 5.9% respectively, while the East grew 21.1% and 16.2% respectively.