Novotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme
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The deep tie-up between a hotel brand and a sports IP converts a wellbeing concept into bookable stay experiences, reflecting how midscale hotels differentiate through content and experiences to attract business and leisure guests—relevant to readers tracking hotel brand marketing and loyalty strategies.
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- Accor News & StoriesNovotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme
Novotel and Paris Saint-Germain unveiled 'The Long Game', a global programme translating Novotel's 'Longevity Everyday' vision into immersive hotel experiences, a worldwide digital content platform and a new campaign. The programme spans seven Novotel hotels across five continents, built around four wellbeing pillars—Eat, Sleep, Move and Meet—co-created with five Paris Saint-Germain Legends. Each hotel features themed spaces and QR codes unlocking exclusive player videos and tips; a global campaign launches in Q4.