County-level tourism heat rises during National Day holiday
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During the 2026 National Day holiday, "running to counties for travel" became a hot spot in the tourism market. According to a China Tourism News report on October 13, 2026, the growth in booking heat for hotel and travel products in counties such as Lingchuan County in Shanxi, Xiuwu County in Henan, Taibai County in Shaanxi, and Qilian County in Qinghai all exceeded double. The Ministry of Culture and Tourism said it will focus on developing county-level tourism and cultivate more famous tourism counties and "treasure small towns." The related article put forward three suggestions: conform to the development trend of county-level tourism, build a new pattern for the county-level tourism industry, and explore differentiated paths with "new" as the core.
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- China Tourism NewsCultivating "hidden gem small towns" to capture the "county-bound travel" traffic
During this year's National Day holiday, "county-bound travel" became a hot spot in the tourism market, with booking growth rates for county-level hotel and travel products in Lingchuan County, Shanxi; Xiuwu County, Henan; Taibai County, Shaanxi; and Qilian County, Qinghai all exceeding double. The Ministry of Culture and Tourism stated it will focus on developing county-level tourism and cultivate more renowned tourism counties and "hidden gem small towns." The article proposes recommendations in three areas: following the development trend of county-level tourism, building a new pattern for the county-level tourism industry, and exploring differentiated paths with "new" as the core.
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Not enough continuous observation data yet, so no trend is drawn for now.