H1 2026 Hotel Group Financial Analysis: Growth Shifts to Cost Control

According to Meadin Research, in H1 2026 international hotel groups saw revenue growth but mixed net profits; domestic leaders mostly grew revenue, but mature store RevPAR only slightly increased, with profit improvement relying more on cost control. Internationally, Marriott surpassed 10,000 operating hotels globally; domestically, managed franchising share rose to about 95%. The report indicates the industry's growth logic is shifting from scale expansion to operational efficiency and service capability.