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Homestay Industry Cools: From Sold-Out to Rising Vacancy Rates
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Changes in the homestay market affect business traveler accommodation choices; corporate travel should focus on quality and differentiation to avoid employee dissatisfaction. Industry transformation suggests travel managers should monitor emerging lodging formats.
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9月8日
- Pinchain TourismHomestay Industry Cools: From Sold-Out to Rising Vacancy Rates
Despite a 32.7% increase in domestic trips this summer, homestay occupancy rates have fallen in many areas; a Chongqing homestay sold only 3-5 rooms daily. Industry analysis attributes this to a near 20-fold expansion in homestay numbers over a decade and severe homogenization causing traveler fatigue. Experts suggest expanding 'homestay+' composite formats and non-room revenue, shifting toward quality.