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Klook's Creator Program: Surviving the Red Ocean of Content

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For the business travel industry, Klook's strategy demonstrates how to leverage creators and AI to enhance customer engagement, potentially influencing travel distribution and marketing models.

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9月4日
  1. Web in Travel
    Klook's Creator Program: Surviving the Red Ocean of Content

    Klook hosted Kreatorverse 2026 in Phu Quoc, discussing challenges in the creator economy. Executives emphasized that human judgment, community, and authenticity are scarce resources in an era of AI-generated content abundance. Klook converts content into bookings through Kreator Shops and maintains long-term relationships through community.