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Japan inbound boom becomes policy priority
1reports1reporting sources2026-06-02Update
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Japan's sustained inbound growth and policy shift toward higher-value travel and regional dispersion offer business travelers more destination options and experiences, while also highlighting the need to manage overtourism.
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6月2日
- PhocusWire All NewsJapan's inbound tourism boom becomes policy priority
According to Phocuswright research, Japan's total travel gross bookings rose 8% to $94.2 billion in 2025. Inbound arrivals reached a record 42.7 million, while outbound travelers totaled 14.7 million. The government now treats tourism as a pillar, targeting 60 million inbound visitors and ¥15 trillion spending by 2030, but shifting focus to higher-value travel, regional dispersion, and overtourism management.