TravelDaily China to Release Documentary 'Tide: Fliggy Chapter'
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The documentary systematically traces Fliggy's two-decade evolution, offering first-hand management perspective on how a Chinese OTA platform shifts from traditional OTA competition toward an AI-native model and how platform-merchant relationships evolve, valuable for industry players tracking channel dynamics and sup…
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- TravelDaily ChinaTravelDaily China to Release Documentary 'Tide: Fliggy Chapter'
TravelDaily China's industry documentary 'Tide: Fliggy Chapter' is scheduled to launch on the morning of September 16 across WeChat Channels, Xiaohongshu, Douyin and other platforms. The film focuses on Fliggy, featuring in-depth interviews with core management and reviewing its journey from the 2006 emergence of Taobao air-ticket transactions, the 2010 launch of Taobao Travel, the 2014 introduction of credit-based hotel stays and one-click refund/change under 'Alitrip', the 2016 rebranding to Fliggy, its strategic partnership with Marriott, pandemic-era organizational reform, to its 2025 integration into Alibaba's broader consumption strategy and bet on AI.