HTF forum to explore how hotels respond to AI agent bookings
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On October 21, 2026, according to Hospitality Technology, the 2026 Hospitality Technology Forum (HTF) will hold a "Building an 'Agent-Ready' Hotel" session exploring how agent-to-agent (A2A) commerce is reshaping hotel distribution and direct bookings. Industry leaders from Radisson, IHG, Wyndham and NYU will discuss technical foundations such as the Model Context Protocol (MCP), and how hotels can use structured data and interconnected systems to enable AI agents to complete queries and bookings. The session is currently at the announcement stage, with no further agenda details available.
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- Hospitality TechnologyIs Your Hotel Ready for AI Agents? HTF 2026 Session Reveals the Answer
The 2026 Hotel Technology Forum (HTF) will host a session titled "Building an 'Agent-Ready' Hotel," exploring how agent-to-agent (A2A) commerce is reshaping hotel distribution and direct booking. Industry leaders from Radisson, IHG, Wyndham and NYU will discuss technical foundations such as Model Context Protocol (MCP), and how hotels can use structured data and interconnected systems to enable AI agents to complete queries and bookings.