2026 Zhejiang Autumn Cultural Tourism Season Launches with Over 66.9 Million Yuan in Vouchers
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Zhejiang is stimulating autumn cultural tourism consumption through vouchers, scenic area discounts and OTA platform coordination, creating traffic and marketing opportunities for OTAs, attractions and financial institutions, and showing the scale of local consumption subsidies.
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- China Tourism News2026 Zhejiang Autumn Cultural Tourism Season Launches with Over 66.9 Million Yuan in Vouchers
On September 21, the 2026 Zhejiang autumn cultural tourism consumption season launched at the Old Bund in Jiangbei District, Ningbo, running through the end of November. The province will offer more than 3,000 discount measures, with over 340 scenic areas providing special offers, including more than 210 offering half-price or free admission for the autumn school break. It will issue over 66.9 million yuan in consumption vouchers and guide OTA platforms and banks to invest 220 million yuan in promotional funds.