Phocuswright releases 2026 Eastern Europe travel market report
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On October 29, 2026, Phocuswright released the "2026 Eastern Europe Travel Market Report." The report shows that the Eastern Europe travel market is growing at a double-digit rate, with online bookings growing faster than the overall market; the fastest-growing OTAs are not the global giants but local players that better understand local customers. The report did not disclose specific growth figures, statistical scope, or the range of countries covered by the report.
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- PhocusWire All NewsPhocuswright: Eastern European local OTAs outperform global giants by focusing on niche markets
Phocuswright's "2026 Eastern Europe Travel Market Report" shows that the Eastern European market is growing at a double-digit rate, with online bookings growing faster than the overall market, but the fastest-growing OTAs are local players who better understand local customers.
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