Scandic Hotels Signs Amadeus Agency360 Enterprise Deal Covering 280 Nordic Properties
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A hotel group directly accessing GDS agency booking data means corporate travel procurement and negotiated-rate discussions will rely more on quantifiable agency channel performance, raising distribution transparency.
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- Amadeus NewsroomScandic Hotels Signs Amadeus Agency360 Enterprise Deal Covering 280 Nordic Properties
Amadeus signed an agreement with Scandic Hotels, the largest hotel chain in Scandinavia, to deploy the Amadeus Agency360 Enterprise Solution, marking the first enterprise adoption of Agency360 in Scandinavia. The travel intelligence software tracks travel agency bookings from the industry's three major GDSs and will help Scandic analyze agency data across its 280 properties in the Nordics as well as Poland and Germany. The enterprise edition provides 12 months of forward-looking data and 24 months of historical insight, with bookings analyzable by owner, property category, and region.