G331 "Most Beautiful Border Highway" Jilin-Xinjiang Self-Drive Event Launches
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The event promotes the G331 border highway cultural tourism brand and cross-provincial self-drive route development, offering route and market signals for companies tracking border tourism, self-drive products and regional cultural tourism coordination.
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- China Tourism NewsG331 "Most Beautiful Border Highway" Jilin-Xinjiang Self-Drive Event Launches
On September 17, 2026, the "Riding Ten Thousand Miles of National Highway, Journeying Together Across Mountains and Rivers" G331 "Most Beautiful Border Highway" Jilin-Xinjiang two-way self-drive event launched simultaneously from Ji'an in Jilin and Altay in Xinjiang. Co-hosted by the Publicity Department of the Jilin Provincial Party Committee, the Jilin Provincial Department of Culture and Tourism and the Xinjiang Uygur Autonomous Region Department of Culture and Tourism, the event aims to raise awareness of the "Changbai Secret Realm · Jilin Route 331" cultural tourism brand and deepen cross-regional coordination between the two provinces. The Jilin section of G331 runs 1,314 km, passing…