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Booking.com's James Waters on Human Psyche, AI and Shiny Things
1reports1reporting sources2026-06-18Update
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For business travelers, trust in AI decisions affects adoption. Companies must balance innovation with reliability to ensure technology meets real needs.
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6月18日
- PhocusWire All NewsBooking.com exec on AI and traveler needs
At Phocuswright Europe 2026, Booking.com's chief business officer James Waters discussed AI in travel, emphasizing traveler needs and the leap of faith required to let technology make decisions.