Türkiye Tourism and Trip.com Launch Immersive Culinary Experience in Shanghai
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This is a joint promotion between a destination marketing body and an online travel platform, signalling that Chinese outbound demand is spreading from classic Turkish hubs to secondary destinations. It is relevant to suppliers watching China-Europe and Middle East routes, destination-marketing partnerships and outbou…
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- China Tourism NewsTürkiye Tourism and Trip.com Launch Immersive Culinary Experience in Shanghai
On 20 September, an immersive culinary experience titled "Taste of Türkiye" opened at the Old City Hall on Shanghai's Bund, jointly created by the Türkiye Tourism Promotion and Development Agency and Trip.com Group. Running for three months under the theme "Leap into Türkiye," it is expected to host 900 to 1,000 guests. The experience blends cuisine, destination scenery, traditional costume and dance, with a route covering Istanbul, Cappadocia, Antalya and ancient Ephesus, reflecting how Chinese travellers' Turkish itineraries are extending from classic cities to Muğla, Konya and the Aegean coast.