Meadin Research Releases 2026 Autumn Travel Insight Report
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The report shows autumn demand has moved from browsing to booking, with longer trips and longer stays, giving attractions, hotels and destination operators quantifiable demand signals and product-design direction.
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- Meadin ResearchMeadin Research Releases 2026 Autumn Travel Insight Report
Meadin Research released its 2026 Autumn Travel Insight Report, finding that autumn travel started earlier, lasted longer and reached farther, driven by extended-holiday arrangements and new autumn school breaks in several regions. Tongcheng data showed searches for Mid-Autumn and National Day keywords rose 278% month-on-month as of September 14, while Qunar reported a 119% month-on-month surge in flight-and-hotel bookings. Bookings for domestic long-haul flights over 1,200 km rose 34% year-on-year, and hotel stays of five nights or more increased about 7 percentage points. The report divides September to November into five autumn phases and identifies three trends: a shift toward expectati…