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Foreign Tourists: China Worth Repeated Exploration

1reports1reporting sources2026-08-27Update

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Growth in inbound tourism and deep experience trends offer opportunities for destinations and businesses; policy facilitation is a key driver.

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8月27日
  1. China Tourism News
    Foreign Tourists: China Worth Repeated Exploration

    The article reports on the trend of foreign tourists visiting China, shifting from sightseeing to deep experiences. In H1, 22.91 million foreigners entered China, up 20.4% YoY, with 77.7% visa-free. The 'buy now, refund now' tax refund policy boosted overseas shoppers by 366%. A survey shows over 60% of inbound tourists come for Chinese culture.