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Rethinking travel's engagement in global issues
1reports1reporting sources2026-03-20Update
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How tourism addresses global issues affects destination choices and corporate responsibility; business travelers may prioritize safety and sustainability.
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3月20日
- PhocusWire All NewsRethinking travel's engagement in global issues
A session at ITB Berlin discussed the overlapping global challenges, or 'polycrisis,' facing tourism. Experts noted consumers seek escape but also safety and seamless experiences. Aziz Abu Sarah of Mejdi Tours said the industry cannot ignore these issues and must engage in solutions. Euromonitor's Stephen Dutton said travel spending grows, but 'soft drivers' can make consumers hesitate.