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Google Strips Out EU Travel Search Features to Avoid More Fines

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Affects European travelers' search experience and traffic distribution for hotels and OTAs, potentially reshaping online booking landscape.

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9月9日
  1. Skift Feed
    Google Strips Out EU Travel Search Features to Avoid More Fines

    In response to EU Digital Markets Act enforcement, Google is scaling back travel search features for European users. The revamped results page will show separate units for third-party aggregators and direct suppliers, but users can no longer filter by travel dates, check live pricing, or use descriptive tags like 'budget' or 'boutique'. Additionally, Google is removing its vacation rentals unit from European search results as early as September 8, though feeds still power results on Google Maps and google.com/hotels.