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Amadeus Expands AI Strategy in Hospitality with New Solutions

1reports1reporting sources2026-06-16Update

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Amadeus's AI strategy will impact hotel distribution and booking. Business travelers may book via AI assistants, so companies should monitor these changes for travel management.

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6月16日
  1. Amadeus Newsroom
    Amadeus Expands AI Strategy in Hospitality with New Solutions

    Amadeus announced two major innovations in hospitality: a full-stack AI commerce solution to help hotels capture demand in AI-powered channels, and Amadeus Max, an AI assistant layer for cross-product workflows. Amadeus is also working with Google on the Universal Commerce Protocol (UCP) and introducing Performance Manager for AI search, with early pilots showing 44.7% of AI-driven visitors reaching the booking engine.