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Travel's next operating system won't be built on search: OAG CEO
1reports1reporting sources2026-06-24Update
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OAG CEO's perspective reflects industry expectations for AI agents reshaping travel distribution, guiding technology investment and strategic planning.
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6月24日
- PhocusWire All NewsTravel's next operating system won't be built on search: OAG CEO
At Phocuswright Europe 2026, OAG CEO Filip Filipov argued that the next operating system for travel will be driven by AI agents, not traditional search. He believes AI agents can understand traveler preferences, manage bookings, and help navigate disruptions, but realizing this vision requires industry collaboration and infrastructure changes. Filipov emphasized that future winners will own trusted context and intelligence, not just the interface.