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  1. PhocusWire All News40

    McKinsey report: travelers continue searching after booking, hotel marketing funnel needs restructuring

    A report jointly released by McKinsey and Skift Research shows that travelers go through an average of 65 touchpoints before booking a trip, up from 45 in 2018; 78% of travelers continue searching after booking, and 50% have changed confirmed accommodation after seeing a better option. IHG Chief Commercial and Marketing Officer Heather Balsley said at the Skift Global Forum that marketing cannot stop at booking, and hotels need to continuously maintain brand relevance during the inspiration and search stages.

  2. IHG Newsroom35

    IHG and Castello SGR to Bring Kimpton Brand to Rome for the First Time

    IHG Hotels & Resorts has signed an agreement with Castello SGR to bring the Kimpton brand to Rome for the first time. The hotel is expected to open in 2029, with 114 rooms, and will include a rooftop bar, restaurant, courtyard, wellness facilities and meeting and event space. The former theatre will be converted into a multi-purpose arts and events venue.

  3. TripVivid30

    文旅惠报 | 祥源文旅多地项目完成eVTOL试航；上海虹桥国展中心假日酒店启幕

    祥源文旅9月11日在业绩说明会上表示，旗下祥源通航已在广东丹霞山、安徽合肥、四川汶川、浙江绍兴等多地完成eVTOL试航，并将与沃飞航空等主机厂合作推进复杂环境适航验证。上海虹桥枢纽国展中心假日酒店9月10日启幕，设160间客房，为大中华区首间完整落地假日3.0设计的门店。