Almosafer and Amadeus Deepen Partnership on AI, Payments and NDC

Saudi travel company Almosafer and Amadeus announced an expanded partnership at the TOURISE Summit in Riyadh, focusing on AI and data analytics for hyper-personalized offers, enriched content distribution, machine-learning-driven hotel curation via Amadeus Value Hotels, AI-enabled airport services, and virtual card payments through Amadeus Outpayce. The partners will also scale NDC retailing, with Almosafer aiming to create a flagship regional use case supporting Saudi Vision 2030.