Alibaba Group Named Official Technology and Cloud Partner of the Brooklyn Nets

Alibaba Group and Brooklyn Sports & Entertainment announced a multi-year strategic partnership naming Alibaba the Official Technology and Cloud Partner of the Brooklyn Nets and the team's Official Jersey Patch Partner. Beginning with the 2026-27 NBA season, Alibaba technology will power a Real-Time 360° Replay system at Barclays Center, and an in-arena "Nets Figure Lab" will let fans create personalized collectible cards. The partnership also ties into the franchise's 60th anniversary season to test and scale technology and marketing applications.