Expedia's Unpack '26 Summer: Domestic Demand Rises, Hotel Prices Drop in Popular International Dest…
Expedia Group released its Unpack '26 Summer report, showing domestic travel demand dominates summer holiday planning, with global social conversation up 77% YoY and 45% of Britons more interested in UK breaks. The report highlights trends like hotel hopping, sports event divergence, and set-jetting, along with top destinations and international cities with lower hotel rates.