Madrid Travel Boost: Formula 1 and Shakira Drive Demand

Amadeus data shows a 5% year-on-year increase in air bookings to Madrid for September, driven by the Spanish Grand Prix and Shakira's tour. Domestic bookings are up 28% and international up 4%. Hotel occupancy stands at 48% with ADR up 25% to $413. Short stays are up 10%, with notable growth from Japan, Canada, and other markets.