MURTEC Executive Summit to Spotlight Off-Premises Growth Strategies

The MURTEC Executive Summit will take place Oct. 20–22 at the Loews Coronado Bay Resort near San Diego, where technology and operations leaders from Krispy Kreme and Zippy's will share playbooks for capturing high-margin revenue through off-premises channels such as catering, fundraising, automated vending and grocery licensing without expanding footprint or labor budgets. The agenda also covers brand-loyalty psychology and build-vs-buy decisions for enterprise AI infrastructure.