Travel Execs Push Trump for 100M+ International Visitors by 2030

Top executives from the U.S. Travel Association, American Airlines, Hilton, Marriott, MGM Resorts, Booking Holdings, and other major travel brands met with President Trump to push for a national goal of over 100 million annual international visitors by 2030, a 46% increase from 2025 and 25% above the pre-pandemic peak. The meeting comes amid a 5.5% decline in inbound travel in 2025 and four consecutive months of overseas visitor declines in 2026, even during the World Cup. International travelers cite costs, politics, and entry policies as deterrents, hitting destinations like Las Vegas and Canadian travel. Despite soft arrivals, the World Cup boosted hotel and rental rates, and industry le…