September Off-Peak Travel Prices Drop 15%-20%; Seniors Account for Over 70%

In September, tourism product prices generally fell from summer highs, with off-peak travel products down 15% to 20% this year; some routes from Lianyungang, Jiangsu, saw drops of 20-30% or even 50%. Among September travelers, those over 50 accounted for 72.2%, with those over 60 making up 53.3%. Middle-aged and elderly tourists prefer destinations like Sichuan, Xinjiang, Yunnan, and Guizhou; 2-8 person private small groups are favored, and travel agencies are adjusting routes to focus on slow-paced, wellness-oriented products, reducing frequent hotel changes and rushed sightseeing.