Survey: 94% of Consumers Say Technology Influences Their QSR Choice

Canopy's 2026 Restaurant Tech Report, based on a national survey of 1,007 U.S. adults, finds 94% of consumers now factor technology into where they dine, up sharply from 80% in 2025. More than a third (37%) abandoned an order entirely due to malfunctioning technology, and 29% changed their ordering method, switched to a competitor, or walked out when confronted with an unexpected digital tip prompt. McDonald's was named the top QSR tech experience provider for a second consecutive year (34%), with Chick-fil-A and Taco Bell rounding out the top three. Only 20% of kiosk users said self-service kiosks work seamlessly every time, unchanged from 2025; consumer exposure to AI drive-thru voice ord…