Pinglu Canal Opens to Navigation, Tourism Brand Outlook

A China Tourism News opinion piece notes that the Pinglu Canal was completed and opened to navigation on September 16, with four passenger routes launched the same day. The 134.2-km canal is built to inland waterway Class I standards, navigable by 5,000-tonne vessels, and provides the shortest, most economical and convenient sea access for southwest and northwest China. The article proposes building the canal's tourism brand through cultural roots, ecological and technological foundations, and all-round innovation in positioning, products, formats, communication and operations.