CAMO CEO on hotel technology: Don't digitize bad operations

On October 20, 2026, CAMO founder and CEO Kevin Rohani said at Hospitality Technology that technology is not a substitute for inefficient operations but an amplifier: if room service lacks delivery carts, insulated bags and staff, merely adding an online ordering button only digitizes the problem. He revealed that CAMO spent 18 months rebuilding from scratch a tech stack already serving dozens of hotels, to support its AI-driven services, and advised hotel IT leaders to ask vendors whether their architecture is truly AI-native or is an AI shell wrapped around a ten-year-old system.