Skift Feed· Dan Marcec·· 11 hours agoAI Rating42
Air France-KLM and Oneworld discuss frequent flyer reward redemption
Loyalty Unscripted: Relationship or Commodity?
AI Overview
On November 13, 2026, at the Skift Aviation Forum, Tiffany Funk, head of Air France-KLM Flying Blue, and Gilbert Ott, director of loyalty at Oneworld, said airline loyalty programs need to make rewards easier to redeem while preserving the commercial value of redemption seats. The two discussed at the forum whether loyalty programs should move toward relationships or commoditization, as well as redemption difficulties.
Source:Skift Feed · skift.com