Maestro explains how a single database architecture increases hotel guest value

On October 21, 2026, Hospitality Technology reported that Maestro's Lisa Jane Wheaton analyzed hotel single-database architecture, noting that hotels running PMS, POS and spa systems separately lose visibility into non-room spending; a unified guest profile can convert seasonal visitors into year-round direct bookings and use TREVPAG and TREVPAR to measure guests' spending contribution across all outlets in the hotel. She believes what hotels lack is not holiday revenue but the ability to see their existing guests clearly and act in a timely manner during their stay.