Report: Hotel AI adoption increases but manual operations remain widespread

On October 1, 2026, PhocusWire reported that an H2c report shows AI adoption in the hotel industry is rising, but manual work remains widespread: 69% of hotels still have staff manually enter guest preference data, and only 19% use AI to extract it from guest interactions. The same report also mentioned that the State of Distribution 2026 report by New York University, RateGain and HEDNA shows that more than 80% of commercial teams still spend one to two days per week manually producing and analyzing reports. The current progress is the adoption rates and manual operation proportions disclosed in the above two reports.