World Tourism Day Focuses on AI Reshaping Tourism

World Tourism Day on September 27 is themed 'Digital Agenda and AI Reshaping Tourism,' with the main event in El Salvador. UN Secretary-General Antonio Guterres called for people-centered technology. Citing the UN Tourism World Tourism Barometer, the article reports 1.52 billion international tourist arrivals in 2025, up about 4% year on year, and about US$1.9 trillion in international tourism receipts, up about 5%. WTTC data show tourism's contribution to global GDP rose to 6.7% in 2025. China has issued the Smart Tourism Innovation Development Action Plan and the 15th Five-Year Plan for Building a Tourism Power, with a dedicated chapter on smart tourism. The article flags four issues: the…