J.D. Power: Guest Rooms Lift Third-Party Hotel Satisfaction

J.D. Power's 2026 North America Third-Party Hotel Management Guest Satisfaction Benchmark shows average satisfaction rose to 696 from 682 last year (out of 1000). Guest room improvements drove gains, but common area perceptions remain low: only 43% of guests found them inviting, 48% modern. Cost pressures led some owners to delay renovations. Columbia Sussex led with 739.