Chinese OTAs deploy AI for global push

Phocuswright's latest report shows Chinese OTAs are leveraging AI for global expansion. Trip.com, Fliggy, Tongcheng, Tuniu, and Mafengwo have launched AI trip-planning tools. The 2026 Spring Festival kicked off a new era of agentic mobile commerce, with OTAs custom-engineering open-source LLMs like DeepSeek, Qwen, and Moonshot for touchless travel planning, booking, and payment. The report notes Chinese platforms are positioning to export their mobile-first ecosystems to Asia Pacific and beyond.