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Chinese OTAs deploy AI for global push
1reports1reporting sources2026-04-07Update
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Chinese OTAs' AI innovation may reshape global travel booking; corporate travel should watch their agentic booking and mobile ecosystem internationalization.
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4月7日
- PhocusWire All NewsChinese OTAs deploy AI for global push
Phocuswright report highlights Chinese OTAs like Trip.com and Fliggy using AI tools (TripGenie, AskMe) for global expansion. The 2026 Spring Festival kicked off agentic mobile commerce; Chinese OTAs customize open-source LLMs like DeepSeek for seamless conversational booking and plan to export mobile-first ecosystems to Asia Pacific and beyond.