China's 15th Five-Year Tourism Plan Strengthens Standards and Governance

China's 15th Five-Year Plan for Building a Tourism Power explicitly calls for strengthening standards leadership, focusing on key links, priority areas and emerging business forms in tourism, accelerating national standard development and revision, strengthening implementation evaluation, promoting domestic and international standardization coordination, and actively participating in international tourism standard setting. The article proposes improving the standards system architecture with mandatory national standards, recommended national and industry standards, local standards, group standards and enterprise standards; optimizing standards supply for smart tourism, study tourism and tou…