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#研学旅游

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Sep 29Tue
  1. China Tourism News

    10th China Opera Culture Week Opens in Beijing, Runs Through October 5

    On September 29, the 10th China Opera Culture Week, co-hosted by the Ministry of Culture and Tourism and the Beijing Municipal Government, opened at Beijing Garden Expo Park and runs through October 5. The event highlights technological empowerment, with AI digital host 'Xibao' co-hosting with a human and embodied robots performing opera movements. The opening ceremony promoted the 'Opera Travels China · One City One Opera' national opera city linkage project, with Beijing's Fengtai as the main hub linking 10 sub-venues including Hangzhou, Xi'an, Changchun, and Xiong'an New Area, and released the 'China Opera Tourism Map.'

  2. China Tourism News

    Hubei Culture-Tourism Integration Study: Multi-Sector Growth Drives Rural Revitalization

    Reporters from China Tourism News followed the Hubei-themed "Vital China Research Tour" organized by the Publicity Department of the CPC Central Committee, visiting Wuhan's Tanhualin, Qichun, Jingmen's Zhanghe, Xiaogan, Ezhou's Sanshan Village and Gucheng's Yanhe Village to observe Hubei's culture-tourism integration. Wuhan's Tanhualin historic district has 52 protected historic buildings and received 12.18 million visitors in 2025. Qichun's mugwort industry chain reached 19 billion yuan in comprehensive output value in 2025, supporting more than 300,000 jobs. Jingshan hosted 48 international and domestic events including WTA125 and ATP100 in 2025, with "tennis+" comprehensive output value…

  3. China Tourism News

    Second Great Wall Culture and Tourism Integration Conference Held in Qian'an

    From September 27 to 29, the 2026 Second Great Wall Culture and Tourism Integration Conference was held in Qian'an, Hebei Province. UN Tourism Ambassador Zhu Shanzhong released Great Wall inbound study tour products focused on international youth study needs. The conference held two thematic exchange sessions and launched the second 'Our Great Wall' themed exhibition, focusing on five themes: Great Wall history, protection, cultural creativity, architecture, and art. Guests also visited the 'Qian'an Cup' Great Wall cultural creativity exhibition and the 'Great Wall Covenant' international photography exhibition.

  4. China Tourism News

    2026 Jiaodong Ocean Children's Festival Opens in Qingdao, Releases 8 Study Tour Routes

    On the evening of September 28, the 2026 Jiaodong Ocean Children's Festival opened in Qingdao, Shandong, themed 'Children's Voices Riding the Waves, Study Tours Setting Sail,' co-hosted by the Qingdao Culture and Tourism Bureau and Laoshan District Government. The event features a system of one opening performance, eight on-site interactive zones, and ten district/city sub-venues, running until December. Eight premium Jiaodong ocean study tour routes were released, linking Yantai, Weihai, Weifang, and Rizhao to integrate marine technology and maritime culture resources across five cities, advancing Jiaodong cultural tourism from single-point breakthroughs to cluster empowerment.

Sep 28Mon
  1. China Tourism News

    Shandong Receives 19.593 Million Visitors and RMB 15.02 Billion in Mid-Autumn Holiday Tourism Reven…

    Over the three-day Mid-Autumn holiday, Shandong received 19.593 million visitors and generated RMB 15.02 billion in tourism revenue. The province's 200 key monitored scenic areas received 7.182 million visitors and RMB 340 million in operating revenue; its 16 5A-level scenic areas received 1.2999 million visitors and RMB 58.9356 million in revenue. Culture and tourism departments at all levels introduced consumption-boosting policies, including ticket waivers and hotel discounts. Weihai launched six premium routes, four study-tour products and ticket discounts; scenic areas in Linyi including Tianmeng Mountain, Tianma Island and Wuji Guigu waived tickets for teachers, university students an…

Sep 24Thu
  1. China Tourism News

    Ninghua Revolutionary Memorial Hall Sees Rising Red Tourism

    China Tourism News reports that the Ninghua County Revolutionary Memorial Hall in Sanming, Fujian, has seen rising red tourism through enriched exhibitions, technology and study exchanges. It offers themed displays including 'Ninghua: First Step of the Long March' and 'Bugle Calls', using AR interactive screens. Its treasure, the 'Chinese Workers' and Peasants' Red Army Military Bugle Score', contains 340 staff notations. The hall receives about 250,000 visitors annually, with red tourism driving nearby food and lodging businesses.

  2. China Tourism News

    National College Red Tourism Creative Planning Competition Concludes

    China Tourism News reports that the 16th National College Red Tourism Creative Planning Competition finals were held in Huining, Gansu, from September 19 to 23. Sixty teams advanced to the finals, with six teams winning top prizes and 18 teams winning first prizes. Launched in March, the competition attracted 1,045 universities, 6,077 teams and over 30,000 teachers and students, collecting 5,412 works. It featured six tracks including red tourism route design, red study course design and red cultural creative product design.

Sep 23Wed
  1. China Tourism News

    Inner Mongolia Holds Culture and Tourism Promotion in Beijing with 40+ Beijing Travel Firms

    An Inner Mongolia culture and tourism promotion event was recently held at Beijing Jingyuan Art Center, centered on sharing tourism resources, co-building industry and converting collaboration results. It showcased 30 years of Beijing-Inner Mongolia tourism collaboration and invited more than 40 Beijing travel agencies and tourism companies plus multiple media representatives. Inner Mongolia's leagues and cities presented their distinctive resources: Baotou promoted industrial tourism, landscape ecology and grassland wellness routes; Hulunbuir presented cross-border tourism and immersive grassland experiences; Hinggan League focused on ecological leisure and red-heritage study tours; Tongli…

Sep 22Tue
  1. China Tourism News

    Jingbian Wave Valley Revamps Scenic Area with Technology and Culture

    The Wave Valley scenic area in Jingbian, Yulin, Shaanxi, has upgraded facilities and services under a technology, culture and service quality approach, launching smart guides, timed reservations and facial-recognition entry, a 340-metre 3D landscape bridge, and regular intangible-heritage performances and Danxia science study programmes. It also established 413 standard texts, 312 enterprise standards and a safety protection system.

  2. China Tourism News

    Beijing's Two Parks and One River Initiative Releases Ten Waterfront Vitality Scenarios

    On 21 September the fifth Western Beijing Development Forum and the Two Parks and One River coordinated development forum were held in Beijing, launching the regional enterprise alliance and the ticket-stub economy alliance and releasing ten waterfront vitality operating scenarios. Beijing Two Parks and One River Operation Development Co., jointly funded by Beijing Water Investment Group and the Fengtai, Shijingshan and Mentougou district governments, was unveiled. The enterprise alliance invited more than 60 companies in its first batch, while the ticket-stub economy alliance links nearly 600 cultural, commercial, tourism and sports businesses.

  3. China Tourism News

    2026 Industrial Culture and Tourism Event Releases 50 Outstanding Cases

    The 2026 Industrial Culture and Tourism Development Exchange and Promotion Event released 50 outstanding industrial tourism cases and published remarks from leaders of five cases including FAW, Yili, the Tsingtao Beer Museum, Eastern Suburb Memory and the 798 Art Zone. The cases show industrial heritage revitalisation forming diverse formats through museums, factory tours, study programmes, cultural products and immersive experiences.

Sep 18Fri
  1. Pinchain Tourism

    Jiangxi to Launch 2,150 Cultural Tourism Events and 242 Benefit Policies for Mid-Autumn and Nationa…

    The Jiangxi Provincial Department of Culture and Tourism announced that for this year's Mid-Autumn and National Day holidays, it will launch 2,150 cultural tourism events and 242 benefit policies, under the theme 'Full Moon over the Motherland, Joyful Travel in Jiangxi,' covering needs such as landscape tours, Mid-Autumn reunions, autumn leisure, red tourism, study tours, night economy, and intangible cultural heritage cuisine. It will also release ten premium themed travel routes, and public cultural venues such as the Jiangxi Provincial Museum, Library, and Art Museum will offer 170 immersive cultural activities, including special exhibitions on Bada Shanren and 'The Long March Starts Her…

Sep 15Tue
  1. China Tourism News

    'First Village of the Long March' Zhongfu Village Becomes a Gold-Medal Tourism Village

    On September 10, the 'Torch of the Long March Sets Off Again' event was held in Zhongfu Village, Nanshan Town, Changting County, Longyan City, Fujian Province. Zhongfu Village is known as the 'First Village of the Red Army's Long March'; in late September 1934, Red Army soldiers withdrew to Zhongfu after the Songmaoling battle and set off on the Long March. In 2025, the village received about 406,900 visitors, up about 62% year on year, and generated tourism revenue of over 6 million yuan, up about 50%. In recent years, Zhongfu has improved red-tourism facilities, upgraded roads and landscaping, installed Long March-themed signage, and built smart parking. Projects include the Long March De…

Sep 14Mon
  1. China Tourism News

    Fuyang's Intangible Heritage Tourism Model: 3 National Projects, 167 Inheritors

    Fuyang District in Hangzhou is leveraging the Fuchun River landscape and intangible cultural heritage resources to explore a cultural tourism integration path centered on landscape, heritage and experience. Fuyang has three national-level intangible cultural heritage projects—bamboo paper making, Zhang's bone-setting therapy and the Filial Piety Festival—plus over 100 provincial, municipal and district-level projects, and 167 inheritors at various levels. The district promotes living heritage use through models such as heritage plus scenic areas, villages, study tours, cultural creative products and festivals, but faces challenges including product homogenization, insufficient IP conversion…

  2. China Tourism News

    Nanning Garden Expo Park Opens Fifth Pink Muhly Flower Sea Festival

    On September 12, Nanning Garden Expo Park launched the fifth edition of its Pink Muhly Flower Sea Festival, with peak bloom running through October 11. Centered on 31,000 square meters of pink muhly grass, the event sets up flower sea, flower border, fairy tale and rest zones, plus 16 photo installations including a flower-sea arch bridge, mirror and wishing bells. On weekends and holidays, a Wizard of Oz-themed NPC performance and interaction will be staged, and sika deer and pet goats will make irregular close-contact appearances; folk singers will perform during the Mid-Autumn and National Day holidays. The park also offers one-day study camps covering autumn flower viewing, nature educa…

  3. China Tourism News

    China's 15th Five-Year Tourism Plan Strengthens Standards and Governance

    China's 15th Five-Year Plan for Building a Tourism Power explicitly calls for strengthening standards leadership, focusing on key links, priority areas and emerging business forms in tourism, accelerating national standard development and revision, strengthening implementation evaluation, promoting domestic and international standardization coordination, and actively participating in international tourism standard setting. The article proposes improving the standards system architecture with mandatory national standards, recommended national and industry standards, local standards, group standards and enterprise standards; optimizing standards supply for smart tourism, study tourism and tou…

Sep 10Thu
  1. China Tourism News

    Beijing Pinggu Releases Rural Leisure Tourism Innovation Results

    On September 9, the 2026 CIFTIS Pinggu District special press conference was held at Shougang Park, releasing the district's rural leisure tourism innovation results. Anchored to 'Capital Peach Blossom Spring, World Leisure Valley,' Pinggu innovates agriculture-culture-tourism-sports-commerce integration, creating new consumption scenes such as Taoyuanli Happy Farm and Lishugou Leisure Valley. Leading tourism enterprises including CITIC, Wanda, and Sweetome have clustered there, with regional tourist reception and comprehensive tourism revenue rising steadily. Next steps include deepening integration and opening-up, upgrading international facilities, and linking global resources via CIFTIS.

  2. China Tourism News

    Huoshan, Anhui: Red Real-Scene Drama and Study Tours Drive Rural Revitalization

    Huoshan County, Lu'an City, Anhui Province, leveraging its red resources, has created the large-scale anti-war real-scene drama 'Legend of Dabie Mountains,' which has been performed over 2,000 times with 1.2 million spectators. The area has developed over 200 farmhouses, homestays, and specialty restaurants, with tourism services driving employment for nearly 5,000 people and increasing per capita annual income by over 10,000 yuan. The Third-Line Military Industry Museum has received nearly 60,000 study tourists this year.

  3. China Tourism News

    Hebei Study Tourism Exchange Event Promotes Regional Collaboration

    The fourth Hebei Study Tourism Exchange Event (Hengshui venue) was held with about 190 delegates from Beijing, Tianjin, Hebei, Shanxi, Shandong and Henan. Hengshui has accredited 76 study tourism quality improvement pilot units and developed over 420 courses; in 2025 the city received 1.371 million study tourists, up 12% year on year. Beijing, Tianjin and Hebei signed a study tourism cooperation agreement, and six localities signed a framework agreement on deep cultural-tourism cooperation to build a 'one-hour study circle'.

  4. China Tourism News

    Shandong Launches Study-Tour Instructor Skills Competition

    On 8 September, the Shandong Premium Tourism Promotion Association issued a notice opening registration for the 2026 Shandong Study-Tour Instructor Vocational Skills Competition, part of the province's "Skills Revitalise Shandong" programme, with registration running from 8 to 20 September. Guided by the Shandong Human Resources and Social Security Department and hosted by the association, the competition has employee and student divisions and runs in preliminary and final rounds. Questions align with the national vocational standard for study-tour instructors and several Ministry of Culture and Tourism study-tour industry standards. Preliminary entrants must design a one-day study-tour cou…

  5. China Tourism News

    Premium Waterway Tourism Route Cases Released, Experience Upgraded

    The Ministry of Transport released 2025 typical cases of premium domestic waterway tourism passenger routes. The routes connect coastal attractions and historical sites, innovating a 'cruise plus' model covering sightseeing, study tours, vacation, and night tours. During summer, several routes saw peak traffic: the Lijiang essence section received 353,400 visitors, averaging about 6,000 daily, with about 4,000 sailings; 'Shanghai Star' averaged a 98.6% load factor. Industry players note waterway tourism is shifting from 'whether available' to 'whether good,' requiring water-shore linkage, diversified revenue structures, and content innovation for long-term operation.

Sep 9Wed
Sep 8Tue
  1. TripVivid

    Chongqing and Hami Promote Cultural Tourism Routes; 'Hami' Themed Train Launches

    On September 5, a Chongqing-Hami cultural tourism promotion conference was held, and the 'Hami' themed train debuted on Metro Line 2. Chongqing promoted nine boutique tourism routes of the Bashu Cultural Tourism Corridor, while Hami promoted the 'Silk Road Quest: Mountains and Seas United' study tour route. The train showcases landscapes like the Great Sea Road Yardang and Yiwu Poplar Forest.

Sep 2Wed
  1. China Tourism News

    4th Shandong Boutique Tourism Industry Expo Held in Rizhao

    From Aug 28 to 30, the 4th Shandong Boutique Tourism Industry Expo was held at Rizhao International Expo Center under the theme 'Gather Resources, Promote Integration, Revitalize Culture and Tourism'. The expo featured cultural creative products, wellness tourism, and smart tourism, with an autumn study tour fair attracting over 100 school principals. It aimed to build a platform for industry exchange and boost Rizhao's tourism.

Aug 28Fri
Aug 5Wed
  1. Pinchain Tourism

    'Good Technology' Becomes New Attraction, AI Study Tours Boost Inbound Tourism

    With the 'China Travel' boom, foreign tourists are increasingly interested in Chinese AI products and robots, driving demand for inbound AI study tours. Practitioners report that overseas visitors proactively request visits to Chinese tech companies, such as EV factories and robot towns. The Ministry of Culture and Tourism has issued the 15th Five-Year Plan to improve inbound tourism convenience and internationalization. Platforms like Fliggy have launched 'China Smart' study tour products.