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TodaySep 30Wed
  1. Pinchain Tourism

    WorldSkills Competition Boosts Shanghai Tourism Consumption, Over 12.63 Million Visitors in 6 Days

    According to Shanghai tourism big data monitoring, during the 48th WorldSkills Competition held in Shanghai (September 22-27, 2026), Shanghai received 12.6328 million visitors, up 9.28% year-on-year; the average hotel occupancy rate was 61.46%; total all-element tourism transaction value reached 29.031 billion yuan across 70.7 million transactions. During the competition, Shanghai launched 100 tourism routes (65 themed routes and 35 CityWalk routes), and 4 leading travel agencies provided one-stop services at the competition venue. 231 popular scenic areas, cultural and art venues, and tourism projects offered discounts, instant rebates, and combo tickets. Shanghai deployed 'Huxiaoyou' serv…

  2. Pinchain Tourism

    Sanya's 15th Five-Year Plan: Building a World-Renowned Livable, Touristic, and Business-Friendly Co…

    Sanya Mayor Chen Xi stated on September 28 at the Hainan Provincial Information Office's 'Starting the 15th Five-Year Plan' series press conference for Sanya that over the next five years, Sanya will seize free trade port opening opportunities to build a world-renowned livable, touristic, and business-friendly modern coastal city. In tourism, Sanya will advance 5A-level scenic area creation, plan and build 7 'diamond-level' Hainan Ring Road tourism highway service stations, develop cruise yachting, cultural entertainment, sports leisure, and medical wellness new formats, attract high-caliber concerts, music festivals, art exhibitions, and sports events, and expand the inbound tourism market…

Sep 25Fri
  1. China Tourism News

    4th Beijing International Canal Arts Week Opens

    On September 24 the 4th Beijing International Canal Arts Week opened in Beijing and runs through September 27, featuring 22 Chinese and international performances and more than 60 food and cultural-creative brands. The event focuses on living preservation of the Grand Canal World Cultural Heritage and links 13 well-known canals worldwide. The opening released the "Canal in Beijing" promotional film and 10 "Roaming Beijing - Grand Canal cultural theme tour" routes linking over 40 landmarks including Baifu Spring, Shichahai and the Beijing Grand Canal Museum. The event connects with inbound tourism services, offering a one-day tour with dedicated shuttle from Capital Airport and promoting rou…

Sep 24Thu
  1. China Tourism News

    Three OTA Half-Year Reports: Growth Logic Shifts as Ctrip Bets on International, Tongcheng Acquires…

    In the first half of this year, listed Chinese OTAs continued to grow overall, but the growth logic is changing. Ctrip's net revenue was RMB 31.871 billion, up 11.15% year on year, while net profit attributable to shareholders fell to RMB 4.1 million due to an antitrust penalty. Tongcheng Travel's revenue was RMB 9.993 billion, up 10.5%, with net profit of RMB 1.411 billion, up 7.67%. Tuniu's net revenue was about RMB 272 million, up 7.58%, but profitability came under pressure. Ctrip is betting on international business, with inbound tourism orders up 95% year on year in H1 and international platform revenue growth exceeding 50% in Q2. Tongcheng Travel expanded into hotel management and hi…

  2. China Tourism News

    Two Guides' Preparations for the Holiday Season

    China Tourism News interviews two guides. Inbound guide Hu Xiaofan is hosting 16 Italian tourists on a 16-day Yunnan tour, spending Mid-Autumn in Shangri-La; she plans to introduce the festival starting with mooncakes, having learned dietary restrictions and some Italian. Domestic guide Liu Yongkai is preparing a 30-person senior group for a National Day trip to Baiqquan Mountain in Huairou, Beijing, limiting hiking to under two hours and about four kilometers round trip, and packing motion-sickness medicine, trekking poles and hot water.

Sep 23Wed
  1. Pinchain Tourism

    Heilongjiang Autumn Travel Heats Up for Holiday Period, Hong Kong and Macao Visitors Lead

    With the Mid-Autumn Festival and National Day holidays approaching, autumn travel bookings for Heilongjiang, China's northernmost province, have surged, with Hong Kong and Macao visitors leading the "north-seeking autumn-viewing" segment. The Heilongjiang Meteorological Bureau forecasts the 2026 colorful-mountain foliage season will run from mid-September to early October, progressing from north to south. Tongcheng Travel's 21 September "2026 National Autumn Travel Trend Watch" shows Heilongjiang autumn-holiday product search heat up 121% year on year in the past week; the Greater Khingan Range ranked third in autumn destination heat with hotel booking heat up 40%, and Yichun ranked fourth…

  2. Pinchain Tourism

    Foreign Tourists Move Beyond Check-in Travel in China

    China's 15th Five-Year Plan for Culture and Tourism aims to launch more culturally rich products for international markets by 2030. Shanghai's inbound tourism is shifting: foreign visitors wear hanfu, learn to make xiaolongbao and ride autonomous vehicles. A Yuyuan photo studio serves up to 100 groups daily at peak, with 60-70% foreign tourists; top five source countries this summer were Russia, South Korea, the US, Indonesia and Saudi Arabia. Shanghai launched the 'Huxiaoyou' service center supporting 10 languages and 120+ currencies for foreign card payments. As of early September, 3.142 million visitors entered under visa-free and 240-hour transit policies, over 66.4% of foreign arrivals.

Sep 22Tue
  1. Meadin Research

    2026 Gansu County Tourism Report: Three-Tier Rankings Reveal Operating Chains

    Meadin Research released its 2026 Gansu county-level tourism development report, analysing the province through a three-tier framework of counties, cultural-tourism groups and scenic areas. In H1 2026 Gansu received 217 million visits and RMB 152 billion in tourism spending, up 10.1% and 15.2% year on year; inbound visitors reached 146,800, up 44.3%. The report argues the dividing line for county rankings is shifting from resource endowment to the completeness of the operating chain, with only Dunhuang leading across all three tiers.

  2. China Tourism News

    2026 Sichuan Culture and Tourism Development Conference Opens Sept 28 in Chengdu

    The 2026 Sichuan Culture and Tourism Development Conference, combined with the 12th China (Sichuan) International Tourism Investment Conference, will open in Chengdu on Sept 28, hosted by the CPC Sichuan Provincial Committee and the Sichuan Provincial People's Government. The program follows a "1+8+N" structure: one main meeting, eight supporting thematic events and multiple consumer-benefit activities. The main meeting will present Sichuan's 15th Five-Year Plan industrial layout and investment opportunities. Guests include ambassadors, foreign government tourism officials, international tourism organization officials and overseas tour operators, plus representatives of China's top 30 cultu…

  3. TravelDaily China

    2026 TravelDaily Summit: AI Reshapes Travel Entry Points and Supply Chains

    The 2026 TravelDaily Summit & Digital Travel Show was held on September 22-23, 2026 at the Shanghai International Convention Center under the theme of change, drawing more than 1,700 senior executives from OTA, hotel, airline, cruise, TMC, destination, travel technology, cultural-tourism consumption and investment segments. Sessions covered AI-driven industry change, shifts in global travel consumption and the restructuring of travel supply chains. TravelDaily CEO Li Chao said that as AI enters travel search, planning, customer service, development and operations, competition will return to the industrial base: real supply, inventory and pricing, fulfillment efficiency, experience design, c…

Sep 20Sun
  1. Pinchain Tourism

    China Rail Passenger Trips Hit Record 3.32 Billion in First Eight Months

    China Railway data show 3.32 billion passenger trips in the first eight months, up 3.9% year on year and a record for the period. An average of 11,508 passenger trains ran daily, up 5.0%. On cross-border services, the Guangzhou-Shenzhen-Hong Kong high-speed rail carried 23.408 million cross-border passengers, up 10.7%, while the China-Laos railway carried 245,000, up 39.1%. The network handled 16.683 million foreign-national passenger trips, up 33.3%. A total of 2,501 tourist trains ran in the period, including 1,387 dedicated tourist trains and 1,114 tourist route trains.

  2. Pinchain Tourism

    China Inbound Tourism Heats Up as Arab Markets Emerge as Growth Driver

    The 2026 Arabian Travel Market ran September 14-17 at Dubai World Trade Centre, with China's delegation exhibiting for a third consecutive year under the "Nihao! China" theme and one of the largest booths among Asian countries. China National Immigration Administration data show inbound foreign arrivals rose 20.4% year on year in the first half, while travel services exports grew 31.1%. In full-year 2025, more than 150,000 Gulf Cooperation Council nationals entered China, up 100.78%, with Saudi and UAE nationals up 110% and 113% respectively. The China Cultural Center in the UAE has organized over 60 Chinese tourism companies for matchmaking with regional firms.

Sep 18Fri
  1. China Tourism News

    2026 Hubei Cultural Tourism Development Conference Held in Xiangyang

    On September 17, the 2026 Hubei Cultural Tourism Development Conference was held in Xiangyang under the theme of inheriting historical heritage, empowering urban renewal, and promoting high-quality integrated development of culture and tourism. The conference featured two segments: cultural tourism promotion and travel enterprise matchmaking. It released the 'Zhiyin Hubei · Enjoy Golden Autumn' consumption season series, which will host 29 provincial and municipal key events and about 15,000 cultural, tourism and sports activities. A Hubei inbound tourism product matrix was launched for domestic and overseas travel agents and tourists, including 8 experience scenarios and 5 premium inbound…

Sep 17Thu
  1. China Tourism News

    Beijing Issues Plan to Deepen Culture, Commerce, Tourism, Sports and Exhibition Integration

    The Beijing Municipal People's Government recently issued the Implementation Plan for Expanding and Upgrading Modern Service Industries in Beijing (2026-2030), which explicitly calls for deepening the integrated development of culture, commerce, tourism, sports and exhibitions, and for coordinated development under the framework of "culture leading, commerce transforming, technology empowering, tourism linking, sports driving and exhibitions amplifying." The plan proposes building and operating urban vitality districts such as the Grand Canal waterfront space, the "two parks and one river" waterfront living room, the South Central Axis "future axis" and the Olympic International Reception H…

Sep 16Wed
  1. China Tourism News

    Xi'an Inbound Tourism Shifts Toward Deep Cultural Experiences

    China Tourism News reported that as the inbound tourism environment improves, Xi'an's inbound travel is shifting from sightseeing checklists to immersive cultural experiences. Attractions such as the Tang welcome ceremony at Huaqing Palace, the Tang court music and dance show 'Empress of the Great Tang' at Tang Paradise, and the performance 'Jijiu Daqin' are drawing foreign visitors. Han Qingli, sales manager at Xi'an Tang Paradise, said the show ran more than 200 performances in the first half of the year and hosted over 100,000 foreign visitors, with many overseas tour groups already booking next year's slots. 'Jijiu Daqin' hosted over 10,000 foreign visitors during the summer and offers…

  2. Pinchain Tourism

    Beijing's Dongcheng District Releases Ten Cultural Exploration Routes

    On September 16, the "Seeking Charm of the Ancient Capital, Enjoying Dongcheng" 2026 Dongcheng District Cultural Exploration Event and Route Launch Ceremony was held at Longtan Zhonghu Park, officially releasing ten new cultural exploration routes presented through Citywalk, cycling, and micro-running formats. The routes cover themes including commercial history, hutong culture, night sightseeing, cycling and food, theater and intangible heritage, Central Axis exploration, traditional Chinese medicine culture, and urban art renewal, catering to both domestic and inbound visitors. Three "cycling + Citywalk" cultural exploration experiences were launched on the same day.

  3. TravelDaily China

    Trip.com Group Q2 Revenue RMB 15.7B, Antitrust Fine Drives RMB 2.4B Net Loss

    Trip.com Group reported unaudited Q2 2026 results: net revenue of RMB 15.7 billion, up 6% year on year but down 3% quarter on quarter; international platform revenue grew over 50% year on year, and inbound travel revenue rose at a high double-digit rate. A RMB 5.2 billion SAMR antitrust penalty pushed general and administrative expenses up 477% year on year to RMB 6.3 billion, producing a net loss of RMB 2.4 billion versus net income of RMB 4.9 billion a year earlier; excluding the penalty, net income was RMB 2.7 billion. Corporate travel management revenue reached RMB 771 million, up 11% year on year and 12% quarter on quarter.

Sep 15Tue
  1. Meadin Research

    2026 China Cultural Tourism Group Ecosystem Report: 1,100 Groups and the Shift to Operational Effic…

    Meadin Research released its 2026 China cultural tourism group ecosystem report, framing the sector against the 15th Five-Year Plan. As of September 2026, China had 1,100 cultural tourism groups, with state-owned entities accounting for 83.36% and county- and city-level groups forming the base. Analysis of 45 state-owned groups' H1 2026 results shows revenue pressure and profit divergence: provincial platforms are large but low-margin, while scenic-area and county-level players show more resilience, making asset revitalization and refined operations the key challenge.

Sep 14Mon
  1. Meadin Research

    Meadin Research: August 2026 Scenic Area Operations Report

    Meadin Research released its August 2026 scenic area operations report, noting that August policies featured incentives, scenario innovation, service upgrades and digital empowerment, with Jiangsu, Jiangxi and Jiuquan in Gansu activating demand via consumption vouchers and subsidies, while Chongqing and Hainan pushed inbound consumption and departure tax-refund facilitation. Summer traffic stayed high: Changbai Mountain received 993,400 visitors in August, up 20.4% year on year, and Daocheng Yading drew 75,600 entries in the first week of free admission, up 31.5%. The report also published 5A and 4A scenic-area brand influence rankings and projected that September will show falling volumes,…

  2. Skift Feed

    India's Domestic Tourism Boom May Be Its Biggest Inbound Problem

    Skift reports that Suman Billa, additional secretary at India's Ministry of Tourism, told the Indian Association of Tour Operators (IATO) annual convention that domestic tourism success is masking India losing ground in inbound tourism, and that India risks becoming too comfortable relying on its vast domestic market. Billa pointed to a widening gap between inbound and outbound travel, arguing India is effectively a net foreign-exchange loser from tourism, with outbound growth at 4.8%, much higher than inbound. The report adds that India is becoming more expensive and crowded while its international marketing muscle has shrunk dramatically.

  3. TravelDaily China

    Jinjiang Hotels Signs Strategic Cooperation with Guangdong Culture and Tourism Department

    On September 11, Jinjiang Hotels signed a strategic cooperation framework agreement with the Guangdong Provincial Department of Culture and Tourism in Guangzhou, establishing a long-term mechanism covering brand development, resource integration, consumption promotion, publicity and local cultural experiences. As of end-June 2026, Jinjiang Hotels operated more than 1,700 hotels across all 21 prefecture-level cities in Guangdong, with about 197,000 rooms. In 2025, Guangdong received 960 million tourist visits and generated 1.24 trillion yuan in tourism spending, with 90.308 million inbound visits.

Sep 13Sun
  1. China Tourism News

    China-Foreign Media Hubei Tour Launches in Wuhan, Spotlighting "Zhiyin Hubei"

    On September 13, the "New Era · Discover China · Seeking Zhiyin in Hubei" China-Foreign Media Hubei Tour launched in Wuhan, with representatives of 100 Chinese and foreign mainstream media and domestic and overseas social media gathering by East Lake. Guided by the Hubei Provincial Publicity Department and co-hosted by the Hubei Provincial Department of Culture and Tourism, Xinhua News Agency's News Information Center and Xinhua's Hubei bureau, the tour runs through September 17, with media teams visiting Wuhan, Xiangyang and other places. A "Jingchu Intangible Cultural Heritage Treasures" display area and a Hubei regional public brand product tasting area featured landmark products such as…

Sep 9Wed
  1. China Tourism News

    2026 World Tourism Cooperation and Development Conference Held in Beijing

    On September 9, the 2026 World Tourism Cooperation and Development Conference was held at Shougang International Convention Center in Beijing, themed 'Digital Intelligence Renewal, Harmony and Win-Win'. The conference released the 'World Tourism Cities Development Report (2025-2026)', with Beijing ranking fifth. Multiple signings took place, including Beijing inbound tourism cooperation agreements, and a travel trade fair was organized.

Sep 8Tue
Sep 3Thu
Sep 1Tue
  1. Pinchain Tourism

    Ctrip Releases 2026 Summer Travel Insights

    Ctrip data shows that in summer 2026, long-haul travel orders rose to 32%, and cross-province travel exceeded 55%. Cultural experiences, family trips, senior travel, and inbound tourism were highlights, with European arrivals up 91% and Zhangjiajie inbound visitors up 197%.

Aug 27Thu
  1. China Tourism News

    Foreign Tourists: China Worth Repeated Exploration

    The article reports on the trend of foreign tourists visiting China, shifting from sightseeing to deep experiences. In H1, 22.91 million foreigners entered China, up 20.4% YoY, with 77.7% visa-free. The 'buy now, refund now' tax refund policy boosted overseas shoppers by 366%. A survey shows over 60% of inbound tourists come for Chinese culture.

Aug 26Wed
  1. Meadin Research

    China Tourism Market Analysis H1 2026

    In H1 2026, domestic trips reached 3.463 billion, up 5.4% YoY; total spending 3.21 trillion yuan, up 2.0%. Inbound tourism surged with 22.914 million foreign arrivals, up 20.4%. Market shows growth with slowing pace, shifting from scale expansion to quality improvement.

Aug 5Wed
  1. Pinchain Tourism

    'Good Technology' Becomes New Attraction, AI Study Tours Boost Inbound Tourism

    With the 'China Travel' boom, foreign tourists are increasingly interested in Chinese AI products and robots, driving demand for inbound AI study tours. Practitioners report that overseas visitors proactively request visits to Chinese tech companies, such as EV factories and robot towns. The Ministry of Culture and Tourism has issued the 15th Five-Year Plan to improve inbound tourism convenience and internationalization. Platforms like Fliggy have launched 'China Smart' study tour products.